Food and Program Guide

Effective January 2026

What to Bring to WIC

Shopping Tips

Dairy

Milk
Plant-Based Milk
Cheese
Yogurt

Fruits & Vegetables

Fresh Fruits & Vegetables
Frozen Fruits & Vegetables
Canned Fruits & Vegetables

Juice for Women

Juice for Children

Whole Grains

100% Whole Wheat Pasta
100% Whole Wheat Bread
100% Whole Wheat & Corn Tortillas
Brown & Wild Rice
Quinoa

Cold Cereal

Hot Cereal

Proteins

Tofu
Eggs
Beans, Peas, & Lentils
Peanut Butter
Canned Fish

Infant Food

Infant Formula
Cereal
Meats
Fruits & Vegetables

Nutrition Education

Breastfeeding

Appointments

What to Bring to WIC

All certification appointments require the following documents:

Proof of all household income (past 30 days)
Proof of residency (address)
Proof of identification

* Child immunization records, if applicable
* Medical documentation forms and/or Health Referrals, if applicable

*Please note, that these documents are not required for a mid-certification appointment, unless otherwise stated by your WIC office.

WIC Shopping Tips

Before you shop, check your benefit balance:

Download the free WICShopper app!

Download from Apple App Store

Download from Google Play Store

Call the customer service number on the back of your card 1-833-715-0794.
Ask your store’s cashier or customer service for a Benefit Balance receipt.
Check your balance on your last receipt.

Know your PIN for your NJ eWIC Card.
To reset your PIN:

Call the customer service number on the back of your card at 1-833-715-0794 .
Contact your WIC office.

Choose WIC Approved foods at the store.

Refer to your Benefit Balance.
Use the NJ WIC Food & Program Guide and/or WICShopper app to see approved foods.
Use the WICShopper app’s Scan Barcode feature.
Buy what you need, when you need it! Keep in mind your Last Date to Use and be sure to get your WIC items before they expire.
Please note: Stores are not required to carry all brands listed in this guide.

At the check-out:

eWIC card must be present at the time of check-out.

Tell the cashier that you are using an eWIC Card.
Some stores may require you to separate WIC items from other purchases.
Swipe your eWIC card and enter your 4-digit PIN.
Keep your store receipt for your remaining balance.
Use another form of payment for non-WIC items such as SNAP, debit card, cash, etc.

These steps may vary from store to store.

Take care of your eWIC Card.

Only allow people you trust with your card and PIN to shop for you.

If your eWIC card is lost, stolen or damaged, contact your WIC office to get a new card. You can also cancel your card by contacting customer service by calling.

1-833-715-0794

https://www.mybnft.com/Login#!/

Dairy

Milk

Allowed

Plain pasteurized cow’s milk only
Type, size amount listed on your WIC Benefits

Store Brand Only

Fluid milk

Any Brand

Dry/powdered (3, 8 or 10 qt only)
Evaporated/canned (12 oz. cans only)
Lactose reduced or 100% lactose free
UHT Milk (Shelf stable)
Kosher

Not Allowed

“Plus” milk
Goat milk
Rice milk
Milk with added flavor or sugar, like Nido
Cultured buttermilk

Acidophilus cultured milk
Kefir cultured milk
Organic milk
Leche Klim
Half and half

Milk with added calcium
Ultraskim and superskim milk products
Vegan milk choices

*New item/size

Plant-Based Milk

Allowed

Half gallon and quart sizes

8th Continent

Original

Vanilla

Bettergoods

Original

Pacific Foods

Ultra Soy Original

(quart size only)

Ripple*

Original*

(quart size only)

Silk

Original

Unsweetened*

Vanilla*

*New item/size

Cheese

Ways to buy cheese:

1 pound of cheese

(16 oz.)

-or-

1/2 pound of cheese

(8 oz.)

1/2 pound of cheese

(8 oz.)

Allowed

Cheese made in the USA from 100% pasteurized cow’s milk only
Cheese labeled low or reduced cholesterol, low or reduced fat or low or light sodium
Individual slices, blocked or shredded

Any Brand

8 or 16 oz. packages only in the following varieties:

American (pasteurized process)
Cheddar
Colby
Monterey Jack
Muenster
Mozzarella (Part Skim or Whole)
Provolone
Swiss
Blends of these varieties are allowed

Not Allowed

Individually wrapped slices
Deli cheese
Imported cheese
Cheese food
Cheese spread

Cheese product
Flavored cheese
String cheese
Organic cheese

*New item/size

Yogurt

32 oz. containers

4 oz. cup size packs allowed

Ways to buy yogurt:

One 32 oz. tub

-or-

Two packs of four 4 oz. cups

-or-

One pack of eight 4 oz. cups

Allowed

Type listed on your WIC Benefits – whole fat, low-fat, non-fat

Not Allowed

Greek
Organic
Drinkable yogurts
Yogurt with artificial and non-nutritive sweeteners (such as sucralose & acesulfame & stevia as seen in many “light” yogurts)
Yogurt with mix-in ingredients such as granola, candy pieces, honey, nuts and similar ingredients

Whole Fat

Axelrod

Plain

Bowl and Basket
(ShopRite)

Plain

Brown Cow

Plain

Maple

Vanilla

Dannon

Plain

Vanilla

Desi Natural Dahi

Plain

Essential Everyday

Plain

Foodtown

Plain

La Yogurt

Plain

Strawberry

Vanilla

Lucerne

Plain

Weis

Plain

Lowfat

Activia

Black Cherry

Blueberry

Mango

Mixed Berry

Peach

Prune

Strawberry

Strawberry Banana

Vanilla

Not Allowed: Light

Axelrod

Plain

Best Yet

Plain

Bowl and Basket
(ShopRite)

Plain

Strawberry

Vanilla

Coburn Farms

Plain

Cream O Land

Plain

Crowley

Plain

Dannon

Plain

Desi Natural Dahi

Plain

Essential Everyday

Plain

Foodtown

Plain

Great Value
(Walmart)

Peach

Strawberry Banana

LaLa

Plain

Mango

Strawberry

Vanilla

La Yogurt

Plain

Lucerne

Plain

Mehadrin
(Kosher)

Plain

Stop & Shop

Plain

Urban Meadow

Plain

Wegmans

Plain

Weis

Plain

White Rose

Plain

Yoplait

Blueberry

Harvest Peach

Kid Strawberry Banana/Raspberry

Kid Strawberry/Blueberry

Kid Strawberry/Strawberry Banana

Strawberry Banana

Vanilla

Nonfat

Axelrod

Plain

Best Yet

Plain

Bowl and Basket
(ShopRite)

Plain

Dannon

Plain

Desi Natural Dahi

Plain

Essential Everyday

Plain

Foodtown

Plain

Great Value
(Walmart)

Plain

J&J
(Kosher)

Plain

La Yogurt

Plain

Lucerne

Plain

Stop & Shop

Plain

Vanilla

Urban Meadow

Plain

Wegmans

Plain

Weis

Plain

White Rose

Plain

Yoplait

Plain

*New item/size

Fruits & Vegetables

Fresh Fruits & Vegetables

Allowed

Plain fruits and vegetables
Any variety of fresh, whole or cut fruits and vegetables in a bag or container
Plain salad mixes, coleslaw and greens in a bag or container
Fruits and vegetables do not have to be locally grown
Fresh potatoes
Fresh herbs (clamshell/bunch/etc.)
Organic

Not Allowed

Items from the salad bar, party platters or trays, fruit baskets, decorative vegetables and fruits, dried fruit and vegetables
Nuts including peanuts, fruit-nut mixtures
Bagged fruits and vegetables with dips, dressings or other ingredients
Dried or potted herbs, jarred/minced or processed herbs & spices

Frozen Fruits & Vegetables

Allowed

Any brand (frozen fruits cannot have added sugar)
Any plain or plain mixed vegetables
Plain mashed potatoes
Any package type (bag, box)
Any size
Potatoes are allowed with or without salt
Frozen beans (all types)
Organic

Not Allowed

Vegetables with sauces, like cheese sauce or any other type of sauce
Seasoned, flavored or breaded
Products with added sugar, fats, oils or any other ingredient
Prepared or frozen tater tots, French fries
Fruits packed in syrup (heavy, light, naturally light, extra light, etc.)

Canned Fruits & Vegetables

Allowed

Any brand and any size (single-serving fruit cup packs are allowed)
Any plain or plain mixed vegetables and fruits
Packed in water or natural fruit juice
Applesauce (unsweetened)
Includes all shelf-stable containers or pouches
Regular or low sodium
Pastes, purees, whole, crushed, stewed & diced tomatoes
Green peas and lima beans
Organic

Not Allowed

Sauerkraut
Pickles or creamed vegetables (including corn)
Baked beans, pork and beans
Black beans, black-eyed peas, garbanzo beans, kidney beans, butter beans, pinto beans, navy beans, soybeans, split peas, lentils or other mature beans (these can be purchased with your Bean/Peanut Butter benefit)
Ketchup, relish, olives
Products with added sugar, fats, oils, condiments, or meats
Products packed in syrup (heavy, light, naturally light, extra light, etc.)
Added spices and herbs
Soups, pizza, spaghetti and tomato sauce, salsa

*New item/size

Juice for Women

11.5 – 12 oz. Frozen Concentrate

100% Juice Only

Any Brand

Orange

(regular, w/ calcium, w/ pulp, etc.)

Any Brand

Grapefruit

Best Yet

Apple

Essential Everyday

Apple

Grape

Freedom's Choice

Apple

Great Value
(Walmart)

Apple

Grape

Hannaford

Apple (from concentrate)

Market Pantry
(Target)

Apple

Grape

My Essentials

Apple (from concentrate)

Old Orchard

Apple

Grape

Pineapple

White Grape

100% Juice Orange Blend

Parade

Apple

Seneca

Apple

ShopRite

Apple

Signature Select
(Acme)

Apple

Berry Blend

Cranberry

Grape

Stop & Shop

Apple

Grape

Tipton Grove

Apple

Weis

Apple

48 oz. Non-Refrigerated & Refrigerated

100% Juice Only

Apple & Eve

Apple

Cranberry Apple
Cranberry Raspberry
Naturally Cranberry

Best Yet

Orange

Orange Mango

Orange Pineapple

Pineapple

Freedom's Choice

Apple

Juicy Juice

Apple

Cherry

Fruit Punch

Grape

Kiwi Strawberry

Orange Tangerine

Mott's

Apple

Fruit Punch

Kiwi Strawberry

Northland

Cranberry

Ruby Kist

Apple

Orange

Pineapple

White Grape

Seneca

Apple

Not Allowed

Juices not listed above
Sizes not listed above
Organic juices
Products that are not 100% juice (drinks, ades, nectars, coolers, beverages, Hi-C, cocktails, twisters, splashers, punches, juices with added sugar, sugar substitute or DHA/ARAS, baby juices)
Cold pressed juices

*New item/size

Juice for Children

64 oz. Non-Refrigerated & Refrigerated

100% Juice Only

Any Brand

Orange

(regular, w/ calcium, w/ pulp, etc.)

Any Brand

Grapefruit

Apple & Eve

Apple

Cranberry Apple

Cranberry Grape

Cranberry Pomegranate

Cranberry Raspberry

Natural Style Apple

Naturally Cranberry

Strawberry Passion

Watermelon Grape

Best Yet

Apple

Cranberry

Grape

Orange Mango

Orange Pineapple

Pineapple

Purple Grape

Tomato

Vegetable

White Grape

Campbell's

Tomato

Low Sodium Tomato

Diane’s Garden

Vegetable

(from concentrate)

Essential Everyday

Apple

Apple Cider*

Apple w/ Calcium

Apple w/ Vitamin D

Cranberry

Grape

Pineapple

Tomato

Tomato (low sodium)

Vegetable

Vegetable (low sodium)

White Grape*

Foodtown

Apple

Grape

Freedom's Choice

Apple

Grape

Tomato

Great Value
(Walmart)

Apple

Cranberry Grape

Fruit Punch

Grape

Mango Peach

Orange Blend

Pear

Tomato

Vegetable

White Grape Peach

Hannaford

Apple

Grape

Hy-Top

Apple

Grape

Cranberry Grape

Tomato

Vegetable

IGA

Apple

Grape

Juicy Juice

100% Juice

(Any flavor)

Kedem

Grape

Key Food

Apple

Apple Cranberry

Cranberry

Pineapple Grape

White Grape

Krasdale

Apple

Grape

Langers

Apple

Apple Berry Cherry

Apple Cranberry

Apple Grape

Apple Kiwi Strawberry

Apple Orange Pineapple

Apple Peach Mango

Concord Grape

Cranberry Plus

Cranberry Raspberry Plus

Pineapple

Pineapple Orange

Life Every Day

Apple

Grape

Market Pantry
(Target)

Apple

Grape

Tomato

Mott's

Apple

Apple Cherry

Apple Mango

Apple White Grape

Fruit Punch

Kiwi Strawberry

Pineapple Passion

My Essentials

Apple

Grape

Nature’s Own

Apple

Grape

Northland

Blueberry Blackberry Acai

Cranberry

Cranberry Blackberry

Cranberry Cherry

Cranberry Grape

Cranberry Mango

Cranberry Pomegranate

Cranberry Raspberry

Pomegranate Blueberry

Raspberry Blueberry

Ocean Spray

Cranberry

Cranberry Cherry

Cranberry Concord Grape

Cranberry Elderberry

Cranberry Mango

Cranberry Pineapple

Cranberry Pomegranate

Cranberry Raspberry

Cranberry Watermelon

Not allowed: Cran-flavor varieties

Old Orchard

Acai Pomegranate

Apple

Apple Cranberry

Berry Blend

Black Cherry Cranberry

Blueberry Pomegranate

Cherry Pomegranate

Cranberry Pomegranate

Grape

Kiwi Strawberry

Orange Tangerine

Peach Mango

Red Raspberry

Strawberry Watermelon

White Grape

Wild Cherry

100% Juice Orange Blend

Parade

Apple

Grape

PriceRite

Apple

Red & White

Apple

Cranberry

Cranberry Apple

Cranberry Grape

Ruby Kist

Apple

Grape

Pineapple

Tomato

White Grape

100% Juice Orange Blend

Seneca

Apple

Sesame Street

Big Bird’s Apple

Cookie Monster’s Berry

Elmo’s Punch

Grover’s White Grape

Elmo & Abby's Mango Strawberry

ShopRite

Apple

Apple Cider

Grape

Pineapple

Tomato

Vegetable (low sodium)

White Grape

Signature Select
(Acme)

Apple

Cranberry

Cranberry Grape

Cranberry Pomegranate

Cranberry Raspberry

Grape

Pineapple

Tomato

Vegetable

White Grape

Stop & Shop

Apple

Apple Cider

Cranberry

Grape

Tomato

Vegetable

That's Smart

Grape

Tipton Grove

Apple

Grape

Urban Meadow

Apple

V8

Original Vegetable

Low Sodium Vegetable

Spicy Hot Vegetable

Wegmans

Apple

Cranberry

Cranberry Apple

Cranberry Concord Grape

Cranberry Raspberry

Grape

Weis

Apple

Apple with Calcium

Cranberry

Cranberry Apple

Cranberry Grape

Grape

White Grape

Welch’s

Grape

Grape w/ Calcium

Red Grape

Super Berry

White Grape

White Grape Peach

Not Allowed

Juices not listed above
Sizes not listed above
Organic juices
Products that are not 100% juice (drinks, ades, nectars, coolers, beverages, Hi-C, cocktails, twisters, splashers, punches, juices with added sugar, sugar substitute or DHA/ARAS, baby juices)
Cold pressed juices

*New item/size

Whole Grains

100% Whole Wheat Pasta

12-16 oz. packages

Allegra

Spaghetti

Barilla

Angel Hair

Elbows

Lasagna *

Linguine

Medium Shells

Penne

Rotini

Spaghetti

Thin Spaghetti

Bionaturae Organic

Fettuccine

Fusili

Penne Rigate

Rigatoni

Spaghetti

Chuster

Elbows

Penne

Spirals

Spaghetti

De Cecco

Penne Rigate*

Essential Everyday

Macaroni

Penne Rigate

Rotini

Spaghetti

Thin Spaghetti

Gia Russa

Angel Hair

Linguine

Penne Rigate

Rotini

Spaghetti

Good & Gather

Rotini

Spaghetti

Great Value
(Walmart)

Elbows

Linguine

Penne

Rotini

Spaghetti

Thin Spaghetti

Heartland

Elbow

Rotini

Hodgson Mill

Angel Hair

Elbows

Spirals

Thin Spaghetti

Ronzoni

Linguine

Penne Rigate

Rotini

Spaghetti

Thin Spaghetti

ShopRite

Penne Rigate

Rotini

Spaghetti

Signature Select

Elbows

Linguine

Penne Rigate

Rotini

Spaghetti

Thin Spaghetti

Stop & Shop

Elbow Macaroni*

Penne Rigate

Rotini*

Spaghetti

Thin Spaghetti*

Via Roma

Penne Rigatoni

Spaghetti

Weis

Angel Hair

Penne Rigate

Rotini

Spaghetti

100% Whole Wheat Bread & Bread Products

8-24 oz. packages

Allowed

Whole wheat bread, whole wheat bagels, whole wheat English muffins, whole wheat pita and other whole wheat bread products

America’s Choice

100% Whole Wheat Bread

Arnold

100% Stone Ground Whole Wheat Bread

100% Whole Wheat Bread

100% Whole Wheat Buns (8 count)*

100% Whole Wheat Sandwich Thins (6 count)*

Whole Grains 100% Whole Wheat Small Sliced Bread*

Bakers Choice

100% Whole Wheat

Best Yet

100% Whole Wheat Bread

Bimbo

100% Whole Wheat Bread

Essential Everyday

100% Whole Wheat Bread

Franczoz

100% Whole Wheat Bread

Freihofer

100% Whole Wheat Bread*

Gold Medal

100% Whole Wheat Bread

Great Value

100% Whole Wheat Bread*

Hannaford

100% Whole Wheat Bread

Key Food

100% Whole Wheat Bread

Krasdale

100% Whole Wheat Bread

Market Pantry (Target)

100% Whole Wheat Bread*

Mission

Whole Wheat Pita*

Nature's Own

100% Whole Wheat Bread

100% Whole Wheat Small Loaf Bread*

Panera

100% Whole Wheat Bread*

PAS

100% Whole Wheat Bread

Pepperidge Farm

100% Farmhouse Whole Wheat Bread*

100% Very Thin Whole Wheat Bread

Whole Grain 100% Whole Wheat Bread*

Whole Grain 15 Grain Bread*

Whole Grain Thin Sliced 15 Grain Bread*

Whole Grain Oatmeal Bread*

Whole Grain Thin Sliced*

Sara Lee

100% Whole Wheat Bread

Schmidt Old Tyme

100% Whole Wheat Bread

ShopRite

100% Whole Wheat Bread

Signature Select
(Acme)

100% Whole Wheat Bread

Stern’s

100% Whole Wheat Rolls
(8 count)

100% Whole Wheat Bread

Stop & Shop

100% Stone Ground Whole Wheat Bread

100% Whole Wheat Bread

Whole Wheat English Muffins (6 count)*

Stroehmann

100% Whole Wheat Bread

Super Bread

100% Whole Wheat Bread

Thomas

100% Whole Wheat Bagels (6 count)*

100% Whole Wheat English Muffins (6 count)*

Toufayan

Whole Wheat Pita Bread*

Urban Meadow

100% Whole Wheat Bread

Wegmans

100% Hearty Whole Wheat Bread*

100% Soft Whole Wheat Bread*

Whole Wheat English Muffins (6 count)*

Weis

100% Whole Wheat Bread

Windmill Farms

100% Stone-Ground Whole-Wheat Bread w/Gluten, Hamatzie

100% Stone-Ground Whole-Wheat Bread w/Gluten, Mezonos

Wonder

100% Whole Wheat Bread

Not allowed

Flavored breads such as honey and cinnamon raisin

100% Whole Wheat & Corn Tortillas

8-24 oz. packages

America’s Choice

Whole Wheat

Carlita

Soft White Corn

Whole Wheat

Celia’s

Whole Wheat

Yellow Corn

Chi Chi’s

Whole Wheat

White Corn

Don Pancho

White Corn

Whole Wheat

Essential Everyday

Corn*

Whole Wheat*

Goya

Corn*

Whole Wheat*

Great Value

Whole Wheat

Herdez

Corn

Whole Wheat

Guerrero

Whole Wheat

Key Food

Whole Wheat

White Corn

La Banderita

Fajita Whole Wheat

White Corn

Whole Wheat

Yellow Corn

Mayan Farm

Whole Wheat

Mex-America

Whole Wheat w/ Honey

Mission

Whole Wheat

White Corn*

Whole Wheat

Yellow Corn

Ortega

Whole Wheat

Safeway

White Corn*

ShopRite

Whole Wheat

Signature Select

White Corn*

Whole Wheat

Stop & Shop

White Corn

Whole Wheat

Yellow Corn

Wegmans

Whole Wheat

Weis

Whole Wheat

Brown & Wild Rice*

8-24 oz. packages

Allowed

Any brand
Long grain or short grain rice
Instant, quick, boil-in-bag, or regular cooking rice
Brown/wild rice blends

Any Brand

Not Allowed

Organic
Rice with added sugars, fats or salt, seasonings/flavors
White, Basmati, Jasmine rice

*New item/size

Quinoa*

12-16 oz packages

Allowed

Boil in bag
Organic
Any color

Badia

Galil

Tri- Color Quinoa*

White Quinoa*

Goldbaums

Baby Quinoa*

Red Quinoa*

Tri- Color Quinoa*

White Quinoa*

Good & Gather

Rainbow Quinoa*

Goya

Black Quinoa*

Red Quinoa*

Tri-color Quinoa*

Great Value

Tri- Color Quinoa*

White Quinoa*

Ios

White Quinoa*

Tri- Color*

Kitov

Vacuum Packed Quinoa*

La Bonn'e

Red Quinoa

Tri- Color*

White Quinoa*

Lior

Minute

Multi Grain Medley Wild Rice & Quinoa*

Tri- Color Quinoa*

Nature’s Promise

Classic White Quinoa*

Tri- Color Quinoa*

O Organics

Pereg

Tri- Color Quinoa*

White Quinoa*

Red Quinoa*

Success

Tri- Color Quinoa*

Not allowed

Quinoa with added sugars, fats or salt, seasonings/flavors

Ways to buy whole grains:

16 oz.

and

8 oz.

24 oz.

20 oz.

and

16 oz.

and

12 oz.

48 oz.

Cold Cereal

12–36 oz. only

Morning Cheers

7 Grain Flakes

Bran Flakes

Bran Sticks

General Mills

Cheerios

Multi Grain Cheerios

Cheerios Hearty Nut Medley

Cheerios Veggie Blends Apple Strawberry

Cheerios Veggie Blends Blueberry Banana

Blueberry Chex

Cinnamon Chex

Corn Chex

Rice Chex

Wheat Chex*

Fiber One Honey Clusters

Kix

Mott’s Apple Cinnamon*

Mott’s Very Berry*

Total Whole Grain

Wheaties

Grain Berry

Cinnamon Frosted Shredded Wheat

Multi-Bran Flakes

Original Toasted Oats

Kellogg’s

Corn Flakes

Honey

Crispix

Frosted Mini Wheats

Frosted Mini-Wheats Little Bites Blueberry

Frosted Mini-Wheats Cocoa

Frosted Mini-Wheats Golden Honey

Frosted Mini-Wheats Little Bites Pumpkin Spice

Frosted Mini-Wheats Little Bites Strawberry

Rice Krispies

Special K

Special K Protein Honey

Almond Ancient Grains

Special K Protein Original

Multi Grain Touch of

Cinnamon

Malt-O-Meal

Crispy Rice

Frosted Mini Spooners

Raisin Bran*

Strawberry Mini Spooners

Post

Bran Flakes*

Grape Nut Flakes

Great Grains

Banana Nut Crunch

Great Grains

Crunchy Pecan

Great Grains Raisin

Date Pecan*

Honey Bunches of Oats

with Almonds

Honey Bunches of Oats

with Cinnamon Bunches

Honey Bunches of Oats

Honey Roasted

Honey Bunches of Oats

with Vanilla Bunches

Raisin Bran*

Quaker

Life Multigrain

Cereal Original

Mighty Life Strawberry

Blueberry Bliss

Mighty Life

Very Vanilla

Oatmeal Squares

Brown Sugar

Oatmeal Squares

Honey Nut

Store Brands

Avenue A

Corn Flakes

Toasted Oats

Best Yet

Bite Size Frosted Shredded Wheat

Bran Flakes

Corn Flakes

Crispy Rice

Toasted Oats

Essential Everyday*

Bite Size Frosted Shredded Wheat

Corn Flakes

Crispy Rice

Crunchy Corn Squares

Crunchy Rice Squares

Raisin Bran

Strawberry Cream Frosted Shredded Wheat

Toasted Oats

Wheat Bran Flakes

Foodtown

Corn Flakes

Frosted Shredded Wheat

Toasted Oats

Freedom's Choice

Bran Flakes

Corn Flakes

Crisp Rice

Crispy Honey Oats and Flakes with Almonds

Frosted Shredded Wheat

Toasted Oats

Great Value
(Walmart)

Corn Flakes

Crisp Rice

Tasteeos

Toasted O’s

Hyde Park

Corn Flakes

Hy-Top

Corn Flakes

IGA

Bran Flakes Enriched

Corn Flakes

Kemach

Bran Flakes

Corn Flakes

Crisp Rice

Key Food

Corn Flakes

Kiggins

Corn Flakes

Krasdale

Corn Flakes

Life Every Day

Corn Flakes

Toasted Oats

My Essentials

Corn Flakes

Parade

Corn Flakes

Ralston

Corn Flakes

Red & White

Corn Flakes

ShopRite

Bite Sized Frosted Shredded Wheat

Corn Flakes

Toasted Oats

Shurfine

Corn Flakes

Signature Select
(Acme)

Bran Flakes

Corn Flakes

Shredded Wheat

Toasted Oats

Stop & Shop

Bran Flakes

Corn Flakes

Crispy Rice

Frosted Shredded Wheat

Honey Crunchin' Oats

Honey Crunchin' Oats with Almonds

Oats & O's

That's Smart

Crispy Rice

Urban Meadow

Corn Flakes

Rice Crispy

Toasted Oats

Wegmans

Corn Flakes

Multi-Grain Toasted

Weis

Bite Size Strawberry Frosted Shredded Wheat

Corn Flakes

Crispy Rice

Frosted Shredded Wheat

Toasted Oats

Wheat Bran Flakes

Wheat Flakes

Not Allowed

Cereals or sizes not listed
Organic cereals

*New item/size

Hot Cereal

11.8-36 oz. only

B & G Food

Cream of Rice
Original

Cream of Wheat
1 Minute

Cream of Wheat
2½ Minute

Cream of Wheat
Original Instant

Instant Grits

Original

Not allowed: Quick 5-Minute

Instant Oatmeal

Original

Quick Creamy

Wheat

ShopRite

Instant Oatmeal

Original

Signature Select (Acme)

Instant Oatmeal

Original

Stop & Shop

Instant Oatmeal

Original

Instant Cream

Farina Original

Weis

Instant Oatmeal

Original

Ways to buy cereal:

-or-

-or-

-or-

*New item/size

Proteins

Tofu

16 oz. only

Allowed

Azumaya

Extra Firm

Firm

Franklin Farms

Extra Firm

Firm

Medium

Soft

House Foods America

Extra Firm

Firm

Medium Firm

Nature’s Soy

Firm

Soft

Not Allowed

Tofu with added fats, sugars, oils or sodium
Organic tofu

*New item/size

Eggs

One dozen (12 eggs) carton only

Allowed

Grade A large only
White only

Any Brand

Not Allowed

1/2 dozen cartons (6 eggs)
Cooked eggs
Jumbo eggs
Extra large eggs
Medium eggs
Brown eggs
Specialty eggs
Low cholesterol eggs
Organic eggs
Eggland’s Best
Cage-free/Free Range eggs
Eggs with Omega-3

Dry Beans, Peas & Lentils

16 oz. only

Allowed

Varieties of mature beans peas or lentils

Any Brand

16 oz. only

Allowed

Varieties of mature beans peas or lentils

Any Brand

Canned Beans, Peas & Lentils

15 – 16 oz. only

Allowed

Regular
Low sodium
Varieties of mature beans, peas or lentils
Organic

Any Brand

Not Allowed

Green beans, green peas, snap beans, yellow beans, wax beans (these can be purchased with your WIC Fruits and Vegetables Cash Value Benefit)
Baked beans, pork and beans, beans with meat (such as franks and beans)
Canned beans with added sugars, fats, meat, oils or soups

*New item/size

Peanut Butter

16 – 18 oz. only

Allowed

Creamy or crunchy
Reduced/lowfat
Natural

Any Brand

Not Allowed

Organic peanut butter
Peanut spread
Freshly ground or whipped peanut butter
Peanut butter mixed with jelly, marshmallow, chocolate or honey
Peanut butter with added vitamins and minerals

Ways to buy beans and peanut butter:

-or-

4 cans of beans

-or-

1 bag of beans

1 jar of peanut butter

*New item/size

Canned Fish

If you are exclusively breastfeeding!

Allowed

Any combination up to amount listed on WIC Benefits
Multi-packs & pouches allowed

Any Brand

Light Tuna

2.5 oz. and up
Cans or pouches packed with water or oil only (plain varieties only)

Pink Salmon

2.5 oz. and up
Cans or pouches in water or oil only (plain varieties only)

Sardines

3.75 oz. cans packed in water or oil only (may contain bones and skin, plain varieties only)

Not Allowed

Albacore tuna
Blueback salmon
Red salmon
Jack Mackerel
Flavored fish with added seasonings/flavors and other ingredients
Organic fish

Ways to buy canned fish:

= 6 oz.

-or-

= 10 oz.

-or-

= 15 oz.

-or-

= 20 oz.

Infant Food

Infant Formula

Allowed

Type, size and amount listed on your WIC Benefits

Cereal

8 oz. containers only

Allowed

Amount listed on your WIC Benefits
Plain varieties only
Rice, oatmeal, mixed grains, whole wheat

First Choice

Gerber

Not Allowed

Organic infant cereal
Infant cereal with extra ingredients such as DHA, formula, fruit, yogurt or added protein

Meats

2.5 oz. containers only (multi-packs allowed)

For exclusively breastfeeding infants 6 through 11 months old.

Allowed

Amount listed on your WIC Benefits
Single meat or poultry varieties w/ broth or gravy
Organic

Baby Basics

Beech-Nut

Earth's Best Organic

Gerber

Not Allowed

Infant food combinations (such as meat and vegetables)
Infant dinners (such as spaghetti and meatballs)
Baby foods with added sugars or salt

Fruits & Vegetables

4 oz. individual containers

2 oz. 2 pack (total 4 oz.) = 1 container
4 oz. 2 pack (total 8 oz.) = 2 containers
Variety packs of 4 oz. containers allowed

Allowed

Amount listed on your WIC Benefits
Any single fruit or vegetable
Any combination of different vegetables and fruits
Pouches
Organic

Alpina

Baby Basics

Beech-Nut

Beech-Nut Naturals

Beech-Nut Organics

Bowl and Basket

Earth's Best Organic

First Choice

Gerber

Good & Gather

Happy Baby Organics

Nature's Promise

O Organics

Once Upon a Farm

Parent's Choice

Peter Rabbit Organics

Plum Organics

Tippy Toes

Tippy Toes Organic

Wholesome Pantry Organic

Wild Harvest

Not Allowed

Baby foods with added sugars, starches or salt
Baby food with cereal, meats or infant food dessert (such as peach cobbler)
Any variety of baby foods that contain DHA or yogurt

Ways to buy infant food:

128 oz.

32

4 oz. jars/pouches

16

two pack of 4 oz.

-or-

64 oz.

16

4 oz. jars/pouches

8

two pack of 4 oz.

-or-

*New item/size

Nutrition Education

Families can complete nutrition education with a WIC nutritionist or online at:

njwiconline.org

Click the button below to visit NJWIC Online and log on using your Family ID # or eWIC card number.

https://www.njwiconline.org

You may be taken off the WIC Program if you:

Buy, sell or trade WIC benefits. This is illegal!
Get WIC benefits from more than one WIC Program at the same time in NJ or in another state.
Verbally abuse, harass, threaten, assault or physically harm WIC or store staff.

Any of these actions may result in repayments, legal charges and/or termination from the WIC Program.

For more educational resources

Breastfeeding

WIC Breastfeeding support includes:

Access to breastfeeding experts in every WIC local agency.
Prenatal classes and postpartum support groups.
Peer counselors who offer mother-to-mother support, including after hours.
A larger food package benefit for mothers who are breastfeeding.
A larger food package benefit for breastfed babies, starting at 6 months old.
Assistance obtaining a breast pump for mothers who need them.
A community of breastfeeding support.

For more information:

https://www.state.nj.us/health/fhs/wic/nutrition-breastfeeding/bfwicshopper.shtml

Appointments

Download Appointment Log Here

Notify the WIC office if you:

Need to reschedule your appointment.
Have your baby.
Need breastfeeding help or support.
Have trouble redeeming WIC foods at the store.
Need to change your food package.
Have changed your address or phone number.
Are moving out of New Jersey.

For additional NJ WIC information and resources, visit our website at:

https://www.state.nj.us/health/fhs/wic/

This guide is subject to change without notice based on additions or changes to products.

Food and Program Guide

What to Bring to WIC

WIC Shopping Tips

Dairy

Milk

Allowed

Store Brand Only

Any Brand

Not Allowed

Plant-Based Milk

Allowed

8th Continent

Original

Vanilla

Bettergoods

Original

Pacific Foods

Ultra Soy Original

(quart size only)

Ripple*

Original*

(quart size only)

Silk

Original

Unsweetened*

Vanilla*

Cheese

Ways to buy cheese:

1 pound of cheese

(16 oz.)

1/2 pound of cheese

(8 oz.)

1/2 pound of cheese

(8 oz.)

Allowed

Any Brand

8 or 16 oz. packages only in the following varieties:

Not Allowed

Yogurt

32 oz. containers

4 oz. cup size packs allowed

One 32 oz. tub

Two packs of four 4 oz. cups

One pack of eight 4 oz. cups

Allowed

Not Allowed

Axelrod

Plain

Bowl and Basket (ShopRite)

Plain

Brown Cow

Plain

Maple

Vanilla

Dannon

Plain

Vanilla

Desi Natural Dahi

Plain

Essential Everyday

Plain

Foodtown

Plain

La Yogurt

Plain

Strawberry

Vanilla

Lucerne

Plain

Weis

Plain

Activia

Black Cherry

Blueberry

Mango

Mixed Berry

Peach

Prune

Strawberry

Strawberry Banana

Bowl and Basket
(ShopRite)

Bowl and Basket
(ShopRite)

Great Value
(Walmart)

Mehadrin
(Kosher)

Bowl and Basket
(ShopRite)

Great Value
(Walmart)