Food and Program Guide

Effective April 2025

What to Bring to WIC

All certification appointments require the following documents:

WIC Shopping Tips

Refer to your Benefit Balance.
Use the NJ WIC Food & Program Guide and/or WICShopper app to see approved foods.
Use the WICShopper app’s Scan Barcode feature.
Buy what you need, when you need it! Keep in mind your Last Date to Use and be sure to get your WIC items before they expire.
Please note: Stores are not required to carry all brands listed in this guide.

eWIC card must be present at the time of check-out.

Tell the cashier that you are using an eWIC Card.
Some stores may require you to separate WIC items from other purchases.
Swipe your eWIC card and enter your 4-digit PIN.
Keep your store receipt for your remaining balance.
Use another form of payment for non-WIC items such as SNAP, debit card, cash, etc.

These steps may vary from store to store.

Take care of your eWIC Card.

Only allow people you trust with your card and PIN to shop for you.

If your eWIC card is lost, stolen or damaged, contact your WIC office to get a new card. You can also cancel your card by contacting customer service by calling or visiting:

Dairy

Milk

Allowed

Store Brand Only

Any Brand

Not Allowed

“Plus” milk
Goat milk
Rice milk
Milk with added flavor or sugar, like Nido
Cultured buttermilk
Acidophilus cultured milk
Kefir cultured milk
Organic milk
Leche Klim
Half and half
Milk with added calcium
Ultraskim and superskim milk products
Vegan milk choices

*New item/size

Soy Milk

Allowed

*New item/size

Cheese

Ways to buy cheese:

-or-

Allowed

Any Brand

8 or 16 oz. packages only in the following varieties:

American (pasteurized process)
Cheddar
Colby
Monterey Jack
Muenster
Mozzarella (Part Skim or Whole)
Provolone
Swiss
Blends of these varieties are allowed

Not Allowed

Individually wrapped slices
Deli cheese
Imported cheese
Cheese food
Cheese spread
Cheese product
Flavored cheese
String cheese
Organic cheese

*New item/size

Yogurt

32 oz. containers
4 oz. cup size packs allowed

Ways to buy yogurt:

-or-

Allowed

Not Allowed

Greek
Organic
Drinkable yogurts
Yogurt with artificial and non-nutritive sweeteners (such as sucralose & acesulfame & stevia as seen in many “light” yogurts)
Yogurt with mix-in ingredients such as granola, candy pieces, honey, nuts and similar ingredients

Whole Fat

Lowfat

Nonfat

*New item/size

Fruits & Vegetables

Fresh Fruits & Vegetables

Allowed

Plain fruits and vegetables
Any variety of fresh, whole or cut fruits and vegetables in a bag or container
Plain salad mixes, coleslaw and greens in a bag or container
Fruits and vegetables do not have to be locally grown
Fresh potatoes
Organic

Not Allowed

Items from the salad bar, party platters or trays, fruit baskets, decorative vegetables and fruits, dried fruit and vegetables
Herbs and spices
Nuts including peanuts, fruit-nut mixtures
Bagged fruits and vegetables with dips, dressings or other ingredients

Frozen Fruits & Vegetables

Allowed

Any brand (frozen fruits cannot have added sugar)
Any plain or plain mixed vegetables
Plain mashed potatoes
Any package type (bag, box)
Any size
Potatoes are allowed with or without salt
Frozen beans (all types)
Organic

Not Allowed

Vegetables with sauces, like cheese sauce or any other type of sauce
Seasoned, flavored or breaded
Products with added sugar, fats, oils or any other ingredient
Prepared or frozen tater tots, French fries
Fruits packed in syrup (heavy, light, naturally light, extra light, etc.)

Canned Fruits & Vegetables

Allowed

Any brand and any size
Any plain or plain mixed vegetables and fruits
Packed in water or natural fruit juice
Applesauce (unsweetened)
Includes all shelf-stable containers or pouches
Any size (single serving fruit cup packs are allowed)
Regular or low sodium
Pastes, purees, whole, crushed, stewed & diced tomatoes
Green peas and lima beans
Organic

Not Allowed

Sauerkraut
Pickles or creamed vegetables (including corn)
Baked beans, pork and beans
Black beans, black-eyed peas, garbanzo beans, kidney beans, butter beans, pinto beans, navy beans, soybeans, split peas, lentils or other mature beans (these can be purchased with your Bean/Peanut Butter benefit)
Ketchup, relish, olives
Products with added sugar, fats, oils, condiments, or meats
Products packed in syrup (heavy, light, naturally light, extra light, etc.)
Added spices and herbs
Soups, pizza, spaghetti and tomato sauce, salsa

*New item/size

Juice for Women

11.5 – 12 oz. Frozen Concentrate

100% Juice Only

48 oz. Non-Refrigerated & Refrigerated

100% Juice Only

Not Allowed

Juices not listed above
Sizes not listed above
Organic juices
Products that are not 100% juice (drinks, ades, nectars, coolers, beverages, Hi-C, cocktails, twisters, splashers, punches, juices with added sugar, sugar substitute or DHA/ARAS, baby juices)
Cold pressed juices

*New item/size

Juice for Children

64 oz. Non-Refrigerated & Refrigerated

100% Juice Only

Not Allowed

Juices not listed above
Sizes not listed above
Organic juices
Products that are not 100% juice (drinks, ades, nectars, coolers, beverages, Hi-C, cocktails, twisters, splashers, punches, juices with added sugar, sugar substitute or DHA/ARAS, baby juices)
Cold pressed juices