New Jersey Wic

Food and Program Guide

Effective October 2024

What to Bring to WIC

All certification appointments require the following documents:

*Please note, that these documents are not required for a mid-certification appointment, unless otherwise stated by your WIC office.

WIC Shopping Tips

eWIC card must be present at the time of check-out.
These steps may vary from store to store.
Take care of your eWIC Card.
Only allow people you trust with your card and PIN to shop for you.
If your eWIC card is lost, stolen or damaged, contact your WIC office to get a new card. You can also cancel your card by contacting customer service by calling or visiting:

Dairy

Milk

Allowed

Store Brand Only
Any Brand

Not Allowed

*New item/size

Soy Milk

Allowed

8th Continent

Original
Vanilla

Bettergoods
Bettergoods*

Original

Pacific Foods

Ultra Soy Original
(quart size only)

Silk

Original

*New item/size

Cheese

Ways to buy cheese:

1 pound of cheese

(16 oz.)

-or-

1/2 pound of cheese

(8 oz.)

1/2 pound of cheese

(8 oz.)

Allowed

Any Brand
8 or 16 oz. packages only in the following varieties:

Not Allowed

*New item/size

Yogurt

32 oz. containers
4 oz. cup size packs allowed
Ways to buy yogurt:
GenericYogurt
One 32 oz. tub
-or-
wic_GenericYogurt-8

Two packs of four 4 oz. cups

-or-
wic_GenericYogurt
One pack of eight 4 oz. cups
GenericYogurt
One 32 oz. tub
-or-
wic_GenericYogurt_4oz lowfat

Two packs of four 4 oz. cups

-or-
wic_GenericYogurt
One pack of eight 4 oz. cups

Allowed

Not Allowed

Whole Fat
Axelrod_logo

Axelrod

Plain

Bowl and Basket

(ShopRite)

Plain

Brown Cow

Plain
Maple
Vanilla

Dannon

Plain
Vanilla

desi natural logo

Desi Natural Dahi

Plain

Essential Everyday

Plain

Foodtown

Plain

La_Yogurt

La Yogurt

Plain
Strawberry
Vanilla

Lucerne

Plain
Vanilla

Weis

Plain

Lowfat

Activia

Black Cherry
Blueberry
Mango
Mixed Berry
Peach
Prune
Strawberry
Strawberry Banana
Vanilla

Not Allowed: Light

Axelrod_logo

Axelrod

Plain

Best Yet

Plain
Strawberry
Vanilla

Bowl and Basket

(ShopRite)

Plain
Strawberry
Vanilla

Coburns Farms

Coburn Farms*

Plain
Vanilla

Cream O Land

Plain

Crowley Foods Logo

Crowley

Plain

Dannon

Plain
Strawberry
Strawberry Banana
Peach Mango
Vanilla

Allowed: Creamy Classic

desi natural logo

Desi Natural Dahi

Plain

Essential Everyday

Blueberry
Plain
Strawberry
Vanilla

Foodtown

Plain
Strawberry
Vanilla

Great Value

(Walmart)

Peach
Strawberry
Strawberry Banana
Vanilla

LaLa

Plain
Mango
Strawberry
Vanilla

La_Yogurt

La Yogurt

Plain
Vanilla

Lucerne

Strawberry
Vanilla

Mehadrin

(Kosher)

Plain
Vanilla

Stop & Shop

Plain

Urban Meadow

Plain

Wegmans

Plain
Vanilla

Weis

Blueberry
Peach
Plain
Strawberry
Vanilla

White Rose

Plain
Vanilla

Yoplait

Blueberry
Harvest Peach
Kid Strawberry Banana/Raspberry
Kid Strawberry/Blueberry
Kid Strawberry/Strawberry Banana
Kid Trix Strawberry/Berry
Strawberry
Strawberry Banana
Vanilla

Nonfat
Axelrod_logo

Axelrod

Plain

Best Yet

Plain

Bowl and Basket

(ShopRite)

Plain

Dannon

Plain

desi natural logo

Desi Natural Dahi

Plain

Essential Everyday

Plain

Foodtown

Plain

Great Value

(Walmart)

Plain

J&J

(Kosher)

Plain
Strawberry
Vanilla

La_Yogurt

La Yogurt

Plain

Lucerne

Plain

Normans logo

Norman's (Kosher)

Strawberry
Vanilla

stop$shop

Stop & Shop

Plain
Vanilla

Urban Meadow

Plain

Wegmans

Plain

Weis

Plain
Vanilla

White Rose

Plain

*New item/size

Fruits & Vegetables

Fresh Fruits & Vegetables

Allowed

Not Allowed

Frozen Fruits & Vegetables

Allowed

Not Allowed

Canned Fruits & Vegetables

Allowed

Not Allowed

*New item/size

Juice for Women

11.5 – 12 oz. Frozen Concentrate

100% Juice Only

Any Brand

Orange
(regular, w/ calcium, w/ pulp, etc.)

Any Brand

Grapefruit

Best Yet

Apple

Essential Everyday

Apple
Grape

Freedoms Choice

Freedom's Choice

Apple

Great Value

(Walmart)

Apple
Grape

Hannaford

Apple (from concentrate)

Market Pantry

(Target)

Apple
Grape

My Essentials

Apple (from concentrate)

Old Orchard

Apple
Grape
Pineapple
White Grape
100% Juice Orange Blend

Parade

Apple

Seneca

Seneca

Apple

ShopRite

Apple

Signature Select

(Acme)

Apple

stop$shop

Stop & Shop

Apple
Grape

Tipton Grove

Tipton Grove

Apple

Weis

Apple

48 oz. Non-Refrigerated & Refrigerated

100% Juice Only

Apple & Eve

Apple
Cranberry Apple
Cranberry Raspberry
Naturally Cranberry

Best yet

Best Yet

Orange
Orange Mango
Orange Pineapple
Pineapple

Freedom's Choice

Apple

JJ_100_48oz_Grape_Front

Juicy Juice

Apple
Cherry
Fruit Punch
Grape
Kiwi Strawberry
Orange Tangerine

Motts apple juice

Mott's

Apple
Fruit Punch

Northland

Cranberry

Ruby Kist

Apple
Orange
Pineapple
White Grape

Seneca

Apple

Not Allowed

*New item/size

Juice for Children

64 oz. Non-Refrigerated & Refrigerated

100% Juice Only

Any Brand

Orange
(regular, w/ calcium, w/ pulp, etc.)

Any Brand

Grapefruit

Apple & Eve

Apple
Cranberry Apple
Cranberry Grape
Cranberry Pomegranate
Cranberry Raspberry
Natural Style Apple
Naturally Cranberry
Watermelon Grape

Best Yet

Apple
Cranberry
Grape
Orange Mango
Orange Pineapple
Pineapple
Purple Grape
Tomato
Vegetable
White Grape

Campbell

Campbell's

Tomato
Low Sodium Tomato

Diane’s Garden

Vegetable
(from concentrate)

Essential Everyday

Apple
Apple w/ Calcium
Apple w/ Vitamin D
Cranberry
Grape
Pineapple
Tomato
Tomato (low sodium)
Vegetable
Vegetable (low sodium)

Foodtown

Apple
Grape

Apple juice

Freedom's Choice

Apple
Grape
Tomato

Great Value

(Walmart)

Cranberry Grape
Tomato
Vegetable
White Grape Peach

Hannaford

Apple
Grape

Hy-Top

Apple
Grape
Cranberry Grape
Tomato
Vegetable

IGA

Apple
Grape

Juicy Juice

100% Juice
(Any flavor)

kedem new

Kedem

Blush Grape
Grape
Peach Grape
White Grape

Key Food

Apple
Apple Cranberry
Cranberry
Pineapple Grape
White Grape

Krasdale

Apple
Grape

Lieber

Lieber's*

Apple

Apple Juice

Life Every Day

Apple
Grape

Market Pantry

(Target)

Apple
Grape
Tomato

Mott's

Apple
Apple Cherry
Apple Mango
Apple White Grape
Fruit Punch

My Essentials

Apple
Grape

Nature’s Own

Apple
Grape

Northland

Blueberry Blackberry Acai
Cranberry
Cranberry Blackberry
Cranberry Cherry
Cranberry Grape
Cranberry Mango
Cranberry Pomegranate
Cranberry Raspberry
Pomegranate Blueberry
Raspberry Blueberry

ocean-spray-cranberry

Ocean Spray

Apple
Concord Grape
Cranberry
Cranberry Blackberry
Cranberry Cherry
Cranberry Concord Grape
Cranberry Elderberry
Cranberry Mango
Cranberry Pineapple
Cranberry Pomegranate
Cranberry Raspberry
Cranberry Watermelon

Not allowed: Cran-flavor varieties

Old Orchard

Acai Pomegranate
Apple
Apple Cranberry
Berry Blend
Black Cherry Cranberry
Blueberry Pomegranate
Cherry Pomegranate
Cranberry Pomegranate
Grape
Kiwi Strawberry
Orange Tangerine
Peach Mango
Red Raspberry
Strawberry Watermelon
White Grape
Wild Cherry
100% Juice Orange Blend

Parade

Apple
Grape

PriceRite

Apple

Red & White

Apple
Cranberry
Cranberry Apple
Cranberry Grape

Ruby Kist

Apple
Grape
Pineapple
Tomato
White Grape
100% Juice Orange Blend

Seneca

Apple

Sesame Street

Big Bird’s Apple
Cookie Monster’s Berry
Elmo’s Punch
Grover’s White Grape
Elmo & Abby's Mango Strawberry

ShopRite

Apple
Apple Cider
Grape
Tomato
Vegetable (low sodium)

Signature Select

(Acme)

Apple
Cranberry
Cranberry Grape
Cranberry Pomegranate
Cranberry Raspberry
Grape
Pineapple
Tomato
Vegetable
White Grape

Stop & Shop

Apple
Apple Cider
Cranberry
Grape
Tomato
Vegetable

That's Smart

Grape

Tipton Grove

Apple
Grape

Urban Meadow

Urban Meadow

Apple

low-sodium

V8

Original Vegetable
Low Sodium Vegetable
Spicy Hot Vegetable

Wegmans

Apple
Cranberry
Cranberry Apple
Cranberry Concord Grape
Cranberry Raspberry
Grape

weis Juice

Weis

Apple
Apple with Calcium
Cranberry
Cranberry Apple
Cranberry Grape
Grape
White Grape

Welch’s

Grape
Grape w/ Calcium
Red Grape
Super Berry
White Grape
White Grape Peach

Not Allowed

*New item/size

Whole Grains

100% Whole Wheat Pasta

16 oz. package only

Allegra

Spaghetti

Barilla

Angel Hair
Elbows
Linguine
Medium Shells
Penne
Rotini
Spaghetti
Thin Spaghetti

Bionaturae Organic

Fettuccine
Fusili
Penne Rigate
Rigatoni
Spaghetti

Essential Everyday

Macaroni
Penne Rigate
Rotini
Spaghetti
Thin Spaghetti

Chuster

Chuster

Elbows
Penne
Spirals
Spaghetti*

Gia Russa

Angel Hair
Linguine
Penne Rigate
Rotini
Spaghetti

Good and Gather Whole Wheat

Good & Gather

Rotini
Spaghetti

Great Value

(Walmart)

Elbows
Linguine
Penne
Rotini
Spaghetti
Thin Spaghetti

Heartland

Elbow
Rotini

Hodgson Mill

Angel Hair
Elbows
Spirals
Thin Spaghetti

Ronzoni

Linguine
Penne Rigate
Rotini
Spaghetti
Thin Spaghetti

ShopRite

Penne Rigate
Rotini
Spaghetti

Signature Select

Elbow Macaroni
Linguine
Penne Rigate
Rotini
Spaghetti
Thin Spaghetti

Stop Shop

Stop & Shop

Penne Rigate
Spaghetti

Via Roma

Penne Rigatoni
Spaghetti

Weis

Angel Hair
Penne Rigate
Rotini
Spaghetti

100% Whole Wheat Bread

16 oz. package only

America’s Choice

Arnold

Stone Ground 100% Whole Wheat Bread

Bakers Choice

Bakers Choice

100% Whole Wheat

Best Yet

Bimbo

Essential Everyday

Franczoz

Gold Medal

Hannaford

Key Food

Krasdale

PAS

Pepperidge Farm

Very Thin

Sara Lee

ShopRite

Signature Select

(Acme)

Stern’s

100% Whole Wheat Rolls
(8 count)


100% Whole Wheat Bread

Stop & Shop

Sungrain

Bakery Whole Wheat Bread

The Bakery (Stop & Shop)

Urban Meadow

Urban Meadow

Weis Bread

Weis

Windmill Farms

100% Stone-Ground Whole-Wheat Bread w/Gluten, Hamatzie


100% Stone-Ground Whole-Wheat Bread w/Gluten, Mezonos

Wonder

100% Whole Wheat Tortillas

16 oz. package only

America’s Choice

Whole Wheat

Carlita

Whole Wheat
Soft White Corn

Celia’s

Whole Wheat
Yellow Corn

Chi Chi’s

Whole Wheat
White Corn

Don Pancho

Whole Wheat
White Corn

GV Tortillas

Great Value*

Whole Wheat

Herdez

Whole Wheat
Corn

Key Food

Whole Wheat
White Corn

La Banderita

White Corn
Yellow Corn
Whole Wheat
Fajita Whole Wheat

La Burrita

Corn

Mayan Farm

Whole Wheat

Mex-America

Whole Wheat w/ Honey

Mission

Whole Wheat
Yellow Corn

My Essentials

Whole Wheat

Ortega

Whole Wheat

ShopRite

Whole Wheat

Stop & Shop

White Corn
Whole Wheat
Yellow Corn

Wegmans

Whole Wheat

Weis

Whole Wheat

Brown Rice

16 oz. package only

Allowed

Any Brand

Not Allowed

*New item/size

Cold Cereal

12 to 36 oz. only

General Mills

Cheerios

Multi Grain Cheerios

Cheerios-Oat-Crunch

Cheerios Oat Crunch Berry

Cheerios Vanilla Spice

Cheerios Veggie Blends Apple Strawberry

Cheerios Veggie Blends Apple Strawberry

Cheerios Veggie Blends Blueberry Banana

Cheerios Veggie Blends Blueberry Banana

Blueberry Chex

Blueberry Chex

cinnamon chex

Cinnamon Chex

corn chex

Corn Chex

Rice Chex

Rice Chex

Fiber-One

Fiber One Honey Clusters

Berry Berry Kix

Honey Kix

Kix

Total Whole Grain

Total Whole Grain

Wheaties

Wheaties

Grain Berry

Original Toasted Oats

Original Toasted Oats

Cinnamon Frosted Shredded Wheat

Cinnamon Frosted Shredded Wheat

Multi-Bran Flakes

Kellogg’s

Corn Flakes

Corn Flakes Honey

Corn Flakes
Honey

Crispix

Frosted Mini Wheats

Frosted Mini-Wheats Little Bites Blueberry

Frosted Mini-Wheats Little Bites Cinnamon Roll

Frosted Mini-Wheats Golden Honey

Frosted Mini-Wheats Little Bites Pumpkin Spice

Frosted Mini-Wheats Little Bites Strawberry

Rice Krispies

Special K

Special K Protein Honey
Almond Ancient Grains

Special K Protein Original
Multi Grain Touch of
Cinnamon

Malt-O-Meal

Crispy Rice

Frosted Mini Spooners

Strawberry

Strawberry Mini Spooners

Post

Grape Nut Flakes

Banana Nut Crunch

Great Grains
Banana Nut Crunch

Crunchy Pecan

Great Grains
Crunchy Pecan

Honey Bunches of Oats
with Almonds

Honey Bunches of Oats
with Cinnamon Bunches

Honey Bunches of Oats
Honey Roasted

Honey Bunches of Oats
with Vanilla Bunches

Quaker

Cereal Original

Life Multigrain
Cereal Original

Life Multigrain Cereal Vanilla

Life Multigrain
Cereal Vanilla

Brown Sugar

Oatmeal Squares
Brown Sugar

cinnamon

Oatmeal Squares
Cinnamon

honey-nut

Oatmeal Squares
Honey Nut

Store Brands

Not Allowed

*New item/size

Hot Cereal

11.8 to 36 oz. only

B & G Food

Cream of Rice
Original

Cream of Wheat
1 Minute

Cream of Wheat
2½ Minute

Cream of Wheat
Original Instant

Cream of Wheat
Whole Grain
2 ½ Minute

Best Yet

Instant Oatmeal
Original

Essential Everyday

Instant Oatmeal
Original

Farina

Wheat Cereal
Original

Food Club
Food_Club

Instant Oatmeal
Original

Great Value (Walmart)

Instant Oatmeal
Original

Hy-Top

Instant Oatmeal
Original

IGA

Instant Oatmeal
Original

Key Foods

Instant Oatmeal
Original

Malt-O-Meal

Wheat Cereal
Original

Parade

Instant Oatmeal
Original

Quaker

Instant Grits
Original

Not allowed: Quick 5-Minute

Parade
Quaker-original

Instant Oatmeal
Original

ShopRite

Instant Oatmeal
Original

Signature Select (Acme)

Instant Oatmeal
Original

Stop & Shop

Instant Oatmeal
Original

Parade

Instant Cream
Farina Original

Weis

Instant Oatmeal
Original

Ways to buy cereal:
-or-
-or-
-or-
-or-

36
oz.

24
oz.

12
oz.

-or-

18
oz.

18
oz.

-or-

12
oz.

12
oz.

12
oz.

*New item/size

Proteins

Tofu

16 oz. only

Allowed

Azumaya

Silken

Franklin Farms

Extra Firm
Firm
Medium
Soft

House Foods America

Extra Firm
Firm
Medium Firm

Nature’s Soy

Firm
Soft

Not Allowed

*New item/size

Eggs

One dozen (12 eggs) carton only
One dozen (12 eggs) carton only

Allowed

Any Brand

Not Allowed

Dry Beans, Peas & Lentils

16 oz. only

Allowed

Any Brand

16 oz. only

Allowed

Any Brand

Canned Beans, Peas & Lentils

15 – 16 oz. only

Allowed

Any Brand

Not Allowed

*New item/size

Peanut Butter

16 – 18 oz. only

Allowed

Any Brand

Not Allowed

Ways to buy beans and peanut butter:
-or-

4 cans of beans

-or-

1 bag of beans

1 jar of peanut butter

*New item/size

Canned Fish

Up to 30 oz. (multi-packs allowed)

Allowed

Any Brand

Not Allowed

Ways to buy canned fish:
-or-

Six 5 oz. cans

-or-

Eight 3.75 oz. cans

-or-

Two 14.75 oz. cans

-or-

Two 15 oz. cans

One 15 oz. can and three 5 oz. cans

Infant Food

Infant Formula

Allowed

Cereal

8 oz. containers only

Allowed

Beech-Nut

First Choice

Gerber

Not Allowed

Meats

2.5 oz. containers only (multi-packs allowed)

Allowed

Baby Basics

Beech-Nut

Earth's Best Organic

Gerber

Not Allowed

Fruits & Vegetables

4 oz. individual containers

Allowed

Alpina

Baby Basics

Beech-Nut

Beech-Nut Naturals

Beech-Nut Organics

Bowl and Basket

Earth's Best Organic

First Choice

Gerber

Happy Baby Organics

Nature's Promise

O Organics

Once Upon a Farm

Parent's Choice

Peter Rabbit Organics

Plum Organics

Tippy Toes

Tippy Toes Organic

Wholesome Pantry Organic

Wild Harvest

Not Allowed

Ways to buy infant food:
128 oz.
32 - 4 oz. jars
16 - 4 oz. two pack

-or-

96 oz.
24 - 4 oz. jars
12 - 4 oz. two pack

-or-

64 oz.
16 - 4 oz. jars
8 - 4 oz. two pack

-or-

*New item/size

Nutrition Education

Families have variety of ways to complete nutrition education with a WIC nutritionist or online at:

njwiconline.org

Click below to visit NJWIC Online and log on using your Family ID #.
You may be taken off the WIC Program if you:

Any of these actions may result in repayments, legal charge and/or termination from the WIC Program.

Breastfeeding

WIC Breastfeeding support includes:

For more information:

Appointments

Notify the WIC office if you:

For additional NJ WIC information and resources, visit our website at:

This guide is subject to change without notice based on additions or changes to products.